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What Are Archetypes?

Archetypes are universal symbols and patterns of human behavior that have been rooted in mythology and storytelling for centuries.

 

There are twelve primary archetypes that represent different human motivations, personalities, and desires.

 

By understanding which archetypes are relevant to your brand, you can create a powerful and resonant message that connects with your audience on a deeper level.

Putnam Marketng Archtypes
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PROVIDE A FRAMEWORK

WHY ARCHETYPES MATTER IN BRANDING

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Archetypes provide a framework for storytelling, messaging, and visual branding that resonates with your target audience. By adopting a clear and consistent brand personality based on archetypes, you can:

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