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HELLO, MARKETING HERO.

Marketing is Complicated

We help you solve your sales and marketing challenges, so you can grow.

RESOURCES
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creating the superior brands of tomorrow

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Brand Archetypes help brands communicate their purpose succinctly and effectively. Present your brand and its

metaphorical meanings, values, behaviors, and messages, as a persona.

This will instantly make it instantly recognizable and relatable to your target audience. At Putnam Marketing

we help brands create identities, update websites, and become an invaluable extension to your team.

Not sure which archetype defines your brand? Take the brand archetype quiz to find out your results and then check out an overview of the 12 brand archetypes to learn more.

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WHAT PEOPLE SAY

Salon Envy: Paula

"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"

Frank Monahan Foundation: Marshall

"We are happy to launch our new website this afternoon and couldn't be prouder of what it looks like. "

Life with Momma K: Neda

"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try."

BRAND ARCHETYPES

The Jester

The Jester

The JESTER​ PROMISE: If you’re now no longer having a laugh, you’re doing something wrong.

CORE DESIRE: To stay withinside the second with complete enjoyment

GOAL: To have an awesome time and loosen up the sector

FEAR: Boredom or being boring

STRATEGY: Be humorous and playful

GIFT: Joy

MOTIVATION: Belonging

The Everyman

The Everyman

The EVERYMAN
PROMISE: Everyone is created equal.

CORE DESIRE: Connection with others

GOAL: To Belong

FEAR: Being seen as elitist, not being welcomed

STRATEGY: Develop common virtues; blend in

GIFT: Empathy and Authenticity

MOTIVATION: Belonging

The Hero

The Hero

The HERO
PROMISE: Where there is a will, there is a way.

CORE DESIRE: To prove worth through difficult action

GOAL: To exert mastery in a way that improves the world

FEAR: Weakness or quitting

STRATEGY: Become as competent as possible

GIFT: Courage

MOTIVATION: Mastery

The Creator

The Creator

The CREATOR
PROMISE: Trust the creative process. Express yourself.

CORE DESIRE: To create something of enduring value

GOAL: To give form to a vision

FEAR: Having a mediocre vision or execution

STRATEGY: Develop artistic/technical skill

GIFT: Creativity and imagination

MOTIVATION: Stability and control

The Sage

The Sage

The SAGE
PROMISE: The truth will set you free.

CORE DESIRE: The discovery of truth

GOAL: To use intelligence to understand the world

FEAR: Being duped; ignorance

STRATEGY: Seek out information; understand processes

GIFT: Wisdom

MOTIVATION: Independence and fulfillment

The Explorer

The Explorer

The EXPLORER
PROMISE: Forge your own path.

CORE DESIRE: The freedom of discovery: of oneself and the world

GOAL: To experience a fulfilling and authentic life

FEAR: Inner emptiness or feeling trapped

STRATEGY: Seek out new things

GIFT: Ambition

MOTIVATION: Independence and fulfillment

The Lover

The Lover

The LOVER
PROMISE: Love makes the world go 'round.

CORE DESIRE: To attain intimacy

GOAL: Being in a relationship with things they love

FEAR: Being alone or unwanted

STRATEGY: Become attractive to others

GIFT: Appreciation and passion

MOTIVATION: Belonging and connection

The Ruler

The Ruler

The RULER PROMISE: Power is what moves the world

ESSENTIAL DESIRE: Control

GOAL: To foster growth and prosperity

FEAR: Disorder; overthrow

Exert strong leadership

GIFT: Accountability and initiative

MOTIVATION: Consistency

The Outlaw

The Outlaw

The OUTLAW​ PROMISE: Rules were made to be broken.

CORE DESIRE: Revolution

GOAL: To destroy what is not working

FEAR: Being powerless

STRATEGY: Disrupt, destroy, or shock

GIFT: Radical freedom

MOTIVATION: Mastery

The Innocent

The Innocent

The INNOCENT
PROMISE: Life doesn't have to be hard. Keep it simple..

CORE DESIRE: To experience paradise

GOAL: To be happy

FEAR: Doing something wrong that will provoke punishment

STRATEGY: Do things right

GIFT: Faith and optimism

MOTIVATION: Independence and fulfillment

The Caregiver

The Caregiver

The CAREGIVER
PROMISE: Treat your neighbor as yourself.

CORE DESIRE: To protect people from harm

GOAL: To help others

FEAR: Selfishness and ingratitude

STRATEGY: Do things for others

GIFT: Compassion and generosity

MOTIVATION: Stability and control

The Magician

The Magician

The MAGICIAN

PROMISE: If you can dream it, you can achieve it.

CORE DESIRE: Knowledge of how the world works

GOAL: To make dreams come true

FEAR: Unanticipated negative consequences

STRATEGY: Develop a vision and live it out fully

GIFT: Finding win-win outcomes

MOTIVATION: Mastery

Branding

If you’re not social media savvy or just don’t have the time, this program is perfect for you.

Storytelling

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Consulting

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DESIGN

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