HELLO, MARKETING HERO.
Marketing is Complicated
We help you solve your sales and marketing challenges, so you can grow.
creating the superior brands of tomorrow
Brand Archetypes help brands communicate their purpose succinctly and effectively. Present your brand and its
metaphorical meanings, values, behaviors, and messages, as a persona.
This will instantly make it instantly recognizable and relatable to your target audience. At Putnam Marketing
we help brands create identities, update websites, and become an invaluable extension to your team.
Not sure which archetype defines your brand? Take the brand archetype quiz to find out your results and then check out an overview of the 12 brand archetypes to learn more.
WHAT PEOPLE SAY
Salon Envy: Paula
"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"
Frank Monahan Foundation: Marshall
"We are happy to launch our new website this afternoon and couldn't be prouder of what it looks like. "
Life with Momma K: Neda
"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try."
BRAND ARCHETYPES
The Jester
The JESTER PROMISE: If you’re now no longer having a laugh, you’re doing something wrong.
CORE DESIRE: To stay withinside the second with complete enjoyment
GOAL: To have an awesome time and loosen up the sector
FEAR: Boredom or being boring
STRATEGY: Be humorous and playful
GIFT: Joy
MOTIVATION: Belonging
The Everyman
The EVERYMAN
PROMISE: Everyone is created equal.
CORE DESIRE: Connection with others
GOAL: To Belong
FEAR: Being seen as elitist, not being welcomed
STRATEGY: Develop common virtues; blend in
GIFT: Empathy and Authenticity
MOTIVATION: Belonging
The Hero
The HERO
PROMISE: Where there is a will, there is a way.
CORE DESIRE: To prove worth through difficult action
GOAL: To exert mastery in a way that improves the world
FEAR: Weakness or quitting
STRATEGY: Become as competent as possible
GIFT: Courage
MOTIVATION: Mastery
The Creator
The CREATOR
PROMISE: Trust the creative process. Express yourself.
CORE DESIRE: To create something of enduring value
GOAL: To give form to a vision
FEAR: Having a mediocre vision or execution
STRATEGY: Develop artistic/technical skill
GIFT: Creativity and imagination
MOTIVATION: Stability and control
The Sage
The SAGE
PROMISE: The truth will set you free.
CORE DESIRE: The discovery of truth
GOAL: To use intelligence to understand the world
FEAR: Being duped; ignorance
STRATEGY: Seek out information; understand processes
GIFT: Wisdom
MOTIVATION: Independence and fulfillment
The Explorer
The EXPLORER
PROMISE: Forge your own path.
CORE DESIRE: The freedom of discovery: of oneself and the world
GOAL: To experience a fulfilling and authentic life
FEAR: Inner emptiness or feeling trapped
STRATEGY: Seek out new things
GIFT: Ambition
MOTIVATION: Independence and fulfillment
The Lover
The LOVER
PROMISE: Love makes the world go 'round.
CORE DESIRE: To attain intimacy
GOAL: Being in a relationship with things they love
FEAR: Being alone or unwanted
STRATEGY: Become attractive to others
GIFT: Appreciation and passion
MOTIVATION: Belonging and connection
The Ruler
The RULER PROMISE: Power is what moves the world
ESSENTIAL DESIRE: Control
GOAL: To foster growth and prosperity
FEAR: Disorder; overthrow
Exert strong leadership
GIFT: Accountability and initiative
MOTIVATION: Consistency
The Outlaw
The OUTLAW PROMISE: Rules were made to be broken.
CORE DESIRE: Revolution
GOAL: To destroy what is not working
FEAR: Being powerless
STRATEGY: Disrupt, destroy, or shock
GIFT: Radical freedom
MOTIVATION: Mastery
The Innocent
The INNOCENT
PROMISE: Life doesn't have to be hard. Keep it simple..
CORE DESIRE: To experience paradise
GOAL: To be happy
FEAR: Doing something wrong that will provoke punishment
STRATEGY: Do things right
GIFT: Faith and optimism
MOTIVATION: Independence and fulfillment
The Caregiver
The CAREGIVER
PROMISE: Treat your neighbor as yourself.
CORE DESIRE: To protect people from harm
GOAL: To help others
FEAR: Selfishness and ingratitude
STRATEGY: Do things for others
GIFT: Compassion and generosity
MOTIVATION: Stability and control
The Magician
The MAGICIAN
PROMISE: If you can dream it, you can achieve it.
CORE DESIRE: Knowledge of how the world works
GOAL: To make dreams come true
FEAR: Unanticipated negative consequences
STRATEGY: Develop a vision and live it out fully
GIFT: Finding win-win outcomes
MOTIVATION: Mastery
Branding
If you’re not social media savvy or just don’t have the time, this program is perfect for you.
Storytelling
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Consulting
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DESIGN
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