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A Brand Archetypes Quiz is a marketing tool designed to help businesses identify the underlying personality traits and values that define their brand.
If you're a brand that always sees an opportunity in all things, or a brand that transforms the mundane into something special, then you could be the Creator. The archetypes in branding need the Creator to craft products that stand the test of time. The main traits of the Creator are innovative and creative.
The archetypes in branding wouldn't be complete without the Explorer. They find discoveries in the industries and find new paths to fulfill a purpose or goal. They often change the plan or process along the way. But one thing is for sure, the Explorer has a strong vision that motivates people to join their tribe.
One of the most powerful archetypes in branding, the Hero follows through in its promise of motivating people to reach their full potential. They do this by offering great products and services that bring out the best in people. They transform every story into a story of victory and never dwell on adversity. The ending is always a happy ending in this category.
The Magician is like the fairy godmother in your wonderful fantasy who makes all your wishes come true. This brand archetype transforms people’s dreams into a reality. Whether it’s offering a service that you thought any brand would never provide or creating a product unlike any other, the Magician fulfills that dream.
The Outlaw, also known as the Rebel, seeks to disrupt the norm and paradigms to create something better for humanity or their selfish reasons. They often challenge the rules and make new ones that provide cheaper and better alternatives. They are considered free thinkers that make people question the status quo. As a result, people turn to them.
If the government has politicians as rulers, brands also have rulers as one of the brand archetypes. The Ruler is the one in charge of maintaining peace and order in an otherwise chaotic world. They ensure that rules are set in place to eliminate ambiguity. Although they create the rules, they challenge those who try to sit on the throne and bend them. More often than not, the challengers fail.