
What are Brand Archetypes?
A brand archetype is a way of presenting a brand – its metaphorical meanings, values, behaviors, and messages – as a persona, making it...
What are Brand Archetypes?
The EVERYMAN
The JESTER
The SAGE
The LOVER
The HERO
The CAREGIVER
The OUTLAW
The INNOCENT
The CREATOR
The RULER
The Twelve Archetypes
What are Brand Archetypes?
The EXPLORER
The MAGICIAN