What are Brand Archetypes?
A brand archetype is a way of presenting a brand – its metaphorical meanings, values, behaviors, and messages – as a persona, making it...
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Putnam Marketing
- Dec 25, 2022
The EVERYMAN
Brand Archetypes-Meet the Everyman. It appears one of the maximum compliments bestowed upon a superstar is that the superstar “is so right"
Putnam Marketing
- Dec 25, 2022
The JESTER
Who doesn’t want to have a laugh?! The position of the Jester archetype is to deliver everyone collectively to play.
Putnam Marketing
- Dec 25, 2022
The SAGE
What is truth? If you are the Sage brand archetype, this is the question that keeps you up at night. A perfectionist by nature...
Putnam Marketing
- Dec 25, 2022
The LOVER
Intimacy and connection — no man is an island. People want to feel special and Lover brands exist to meet this need.
Putnam Marketing
- Dec 25, 2022
The HERO
The courageous triumph over adversity is the defining characteristic of the Hero archetype.
Putnam Marketing
- Dec 25, 2022
The CAREGIVER
Ask yourself: Do you place a high value on serving or protecting others? Is your goal to help people care for other people, pets, society...
Putnam Marketing
- Dec 25, 2022
The OUTLAW
Brand Archetypes — Meet the Outlaw We all have a wild side, and the Outlaw logo archetypes faucets into our deep choice for nonconformity.
Putnam Marketing
- Dec 25, 2022
The INNOCENT
They are manifestations of the Innocent brand archetype, used by corporations to speak to two often unmet needs in our...
Putnam Marketing
- Dec 25, 2022
The CREATOR
Seemingly oxymoronic by nature, the Creator archetype desires freedom while at the same time deeply motivated by control.
Putnam Marketing
- Dec 25, 2022
The RULER
Just think about where we’d be without structure and order in our lives. While power, control, and authority may be easy to abuse, chaos...
Putnam Marketing
- Dec 25, 2022
The Twelve Archetypes
Whether you are communicating through your website, blog or social media, the images and messages that you use will help your brand...
Putnam Marketing
- Dec 25, 2022
What are Brand Archetypes?
The archetypes below are universally admired individuals, stories, or myths who represent particular fundamental human drive and feelings.
Putnam Marketing
- Dec 25, 2022
The EXPLORER
Brand Archetypes — Meet the Explorer. Finding oneself — self-recognition via discovery — is the final purpose of the Explorer
Putnam Marketing
- Dec 25, 2022
The MAGICIAN
The power of the Ruler is to create and maintain a prosperous and peaceful kingdom. The power of the Magician is to transform.
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