Putnam MarketingMay 126 minBRAND ARCHETYPESThe power of the Magician is to transform reality by changing consciousness: Brand Archetypes
Putnam MarketingMay 125 minBRAND ARCHETYPESThe Everyman tends to demonstrate the underlying American ideals of hard work and honesty
Putnam MarketingMay 124 minBRAND ARCHETYPESThe Ruler brands are those that can give the globe the safety and stability we all long for
Putnam MarketingMay 125 minBRAND ARCHETYPESThe courageous triumph over hardship: Brand Archetypes | Meet the Hero
Putnam MarketingJan 226 minBRAND ARCHETYPESThe Caregiver brand archetype can be summed up in two words: compassionate & self-sacrificing
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