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CASE STUDIES

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Case Study: Meditation Coach who wanted to bring her business into the digital era

 

Instinctive® Meditation Coach who wanted to bring her budding business into the digital era and began generating 15 booked calls a month.

Introduction: 

Putnam Marketing, led by Kate Putnam, is a website design and marketing agency that collaborated with Christine Charest, a Certified Instinctive® Meditation Coach, and founder of Meditation & Movement. Christine approached Putnam Marketing with the need for a responsive website to showcase her services, bookings, and classes, which included packages to save costs.

Challenge:

Christine needed a website that could showcase her private sessions and public classes schedule clearly, be easily accessible on desktop and mobile devices, allow online bookings, and provide a blog section for tips about Meditation & Movement. The website also required setting up social media accounts to broaden Christine's reach via digital platforms.

Solution: 

Putnam Marketing worked closely with Christine to create a website to meet her specific needs. The website was designed to be visually pleasing, easy to navigate, and mobile-friendly. Along with a detailed description of her services, the website also included relevant information about the benefits of choosing Meditation & Movement and the principle of Instinctive Meditation™. The website was optimized for search engine optimization (SEO) to increase organic site traffic.

Results: 

The website has effectively portrayed Meditation & Movement's services and helped secure clients, which include individual private sessions, an introductory class held at a yoga studio in Kittery, Maine, and a free weekly group class held in Dover, New Hampshire.

Conclusion: 

The collaboration between Putnam Marketing and Christine Charest produced a functional and informative website that represented Meditation & Movement's philosophy and services. 

 

The website has helped increase Christine's clients by creating significant online visibility through SEO, booking options, and social media platforms. 

 

The result is a website that appeals to clients by providing a natural, customized, and accessible meditation experience designed to match their unique nature and individual needs.

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