top of page

How to Write the Perfect SEO Blog Post

Updated: Jan 26

Putnam Marketing’s comprehensive Blog Post Checklist is your go-to guide for crafting content that captivates and converts.


Putnam SEO, Hansen Bridge, SEO strategy, online visibility, bridge engineering, top rankings, qualified leads, digital marketing, industry authority, SEO partnership, technical SEO, localized SEO, conversion optimization, digital growth, Hansen Bridge, construction SEO, bridge engineering, SEO case study, online visibility, organic growth, targeted leads, technical SEO, keyword optimization, localized SEO, industry authority, digital presence, construction industry, organic traffic, conversion rates

From attention-grabbing titles to strategically positioned social sharing tools, we've covered every essential element for an awesome blog post.


Ensure your content stands out, resonates with your audience, and drives meaningful results with this expertly curated checklist.


Upgrade your content game today!

How to Structure Your Blog:


Title

Copy that educates the user on what to expect to read typically phrased in an eye-catching or interesting manner


Subheading

Elaborating on the title, defining the purpose of the post


Thumbnail

A visual aid to illustrate the themes of the content

⭐️ Thumbnail style should draw from branding and style guide


Author

Who wrote and contributed to the post

⭐️ Make an author's profile selectable to let users follow their favorite writers on the blog


Putnam SEO, Hansen Bridge, SEO strategy, online visibility, bridge engineering, top rankings, qualified leads, digital marketing, industry authority, SEO partnership, technical SEO, localized SEO, conversion optimization, digital growth, Hansen Bridge, construction SEO, bridge engineering, SEO case study, online visibility, organic growth, targeted leads, technical SEO, keyword optimization, localized SEO, industry authority, digital presence, construction industry, organic traffic, conversion rates


Content

The actual blog post itself

⭐️ Consider responsiveness and how content is represented on smaller devices

⭐️ Text size should be a minimum of 18px to ensure readability


Social sharing tools

Ability to share or send the post to other people

⭐️ Positioning this element in a fixed position on the page allows the opportunity for the user to share the post at any point


Author

Who wrote and contributed to the post

⭐️ Make an author's profile selectable to let users follow their favorite writers on the blog



Kate Putnam SEO, How I beat Etsy at their own game 4 weeks in a row


Optional

Lead conversion content

Introducing relevant information about your product that ties in with the post


Related articles

Suggested posts relevant to the current post


Opt-in for subscription

A signup form for users to join which will subscribe them to a platform that lets you notify them of new posts


Kate Putnam SEO, increased engagement online leads


Date posted

When the post was shared live


Tags

A specific category for users to explore as a topic


Comments

A section for discussion that users can join and contribute to


Grab your Checklist Here


Kate Putnam SEO, increased engagement online leads

 


Good Luck!


Putnam SEO, Hansen Bridge, SEO strategy, online visibility, bridge engineering, top rankings, qualified leads, digital marketing, industry authority, SEO partnership, technical SEO, localized SEO, conversion optimization, digital growth, Hansen Bridge, construction SEO, bridge engineering, SEO case study, online visibility, organic growth, targeted leads, technical SEO, keyword optimization, localized SEO, industry authority, digital presence, construction industry, organic traffic, conversion rates


If you have any questions please reach out to kate@putnam-seo.com.


bottom of page